Champion the Customer
As an internal “rally cry,” Champion the Customer centered around driving employee engagement to prioritize the customer experience employees across all business units and levels company-wide.
I crafted a sports memorabilia visual language that could be applied to various media including wearable merchandise and ephemera, banners, and signage. The campaign was maintained across a number of years and applied to various internal events across the company.
Client
Georgia Power
Role
Identity Design, Art Direction
Year
2022
Flexible Design Sytem
The type lockup for the campaign had to scale across a wide variety of materials. A number of iterations were produced that could be applied to both horizontal and vertical instances.
